The National Association of Black Bookstores, a member-based nonprofit organization which aims to support and promote Black booksellers, announced its launch on Friday. Its mission, NAB2 said in the announcement, includes “promoting literacy, amplifying Black voices, and preserving Black culture.” A NAB2 representative will staff a table this fall at all of the regional bookseller conferences, introducing the organization to booksellers and processing memberships, which have three tiers and fees ranging from $100-$500.

NAB2 was founded by Kevin Johnson, the owner of Underground Books in Sacramento, Calif., who is also a former professional basketball player and the mayor of that city between 2008-2016. The organization’s board represents a mix of seasoned owners of historic stores and young booksellers who have opened stores in recent years. Among the board members are Maati Primm of Marahall’s Music and Book Store in Jackson, Miss., founded in 1938, and Yvonne Black of Hakim’s Bookstore in Philadelphia, founded in 1959, as well as and Onikah Asamoa-Caesar of Fulton Street Books & Coffee in Tulsa, Okla., and Dara Landry of Class Bookstore in Houston, both founded in 2020.

Other board members include some of the most prominent names in bookselling: Jordan Harris of Alkebu-Lan Images in Nashville; Janet Webster Jones of Source Booksellers in Detroit; Blanche Richardson of Marcus Books in Oakland, Calif.; and Troy Johnson of African American Book Lit Club in Tampa, Fla. Author Lucille O’Neal, best known as the mother of former basketball player Shaquille O'Neal, is also a board member.

Johnson says that he was inspired to launch NAB2 to honor his mother, "Mother Rose" Peat West, who founded Underground Books in 2003 and died in December.

"I wanted to start NAB2 to honor her legacy because she cherished Black bookstores and wanted to see them thrive," he told PW. "My goal in helping to found the organization was to bring the experts together, couple them with significant resources, and ensure that communities could reap the benefits of Black bookstores for generations to come."

Johnson was adamant that Black booksellers should not consider membership in NAB2 as an alternative to membership in the American Booksellers Association, which has recently come under fire for not addressing the concerns and needs of Black booksellers. In response to these criticisms, which came to the fore during a contentious community forum at Winter Institute 2024 in Cincinnati, the ABA sponsored pre-conference programming just for BIPOC booksellers at WI2025 in Denver and Children’s Institute in Portland.

Johnson said that he and his team have been in discussions with ABA executives about potential partnerships. "We look forward to collaborating with them to further both organizations and bolster the strength of Black bookstores everywhere," he said.

NAB2 board members are in full agreement that Black booksellers need an organization that addresses their unique needs. Jones told PW that NAB2 is “an effort to pull together Black booksellers and stores in an overarching organization that would not just advocate, but also partner with other aspects of the industry.” She pointed out that there has been a surge in the number of Black entrepreneurs opening bookstores, and that there are essential resources offered by the ABA and Ingram, as well as other organizations serving the industry that these new booksellers might not know about.

“We want these new bookstores to use the resources that are just waiting for them,” Jones said. “NAB2 can help them with all that. This organization can support and assist in ways we haven’t even figured out yet.”

Landry told PW that she has witnessed “firsthand how vital Black bookstores are to our communities—not just as places to buy books, but as cultural hubs, safe spaces, and sources of truth and empowerment. I think NAB2 is necessary because it helps connects us, amplifies our collective voice, and reminds us that we are not doing this work in isolation. We're part of a larger legacy—one rooted in literacy, liberation, and love for our people.” NAB2, she added, “helps preserve that legacy and makes sure we're resourced, protected, and supported in this industry.”

Jones and Landry both emphasized the potential of NAB2 as a vehicle to make the industry more accessible, not just for Black booksellers but also Black authors and readers; distribution, they both pointed out, is a key component in achieving this goal. Landry said she and others affiliated with NABB are committed to “making it easier for independent Black-owned stores to get access to the titles our readers are hungry for, while also lifting up indie Black authors who often struggle to get shelf space. Representation matters at every level.”

The ABA registered its own enthusiasm for the new venture as well, with communications director Ray Daniels expressing excitement “at the ways that our industry is evolving to ensure that Black booksellers and Black-owned bookstores are supported and valued.” He added: “Several ABA members are founding board members and we look forward to working with their organization.”

Black Bookstore Coalition concerns

Because, as Jones noted, "Black booksellers come from a variety of experiences, and backgrounds, and beliefs," there is some divergence among the Black bookselling community as to how best to achieve their common goal to open up the book publishing industry to Black booksellers, authors, and readers.

Last week, Ramunda Lark Young, the owner of Mahogany Books in the Washington, D.C., metro area and cofounder of the Black Bookstore Coalition sent out a public letter disclosing that Kevin Johnson had approached BBC leaders with the suggestion that the two groups merge into one group under Johnson’s leadership. BBC, a grassroots group of nearly 60 Black-owned bookstores, emerged during the pandemic to promote Black authors, books, and bookstores,

“After thoughtful discussion and a leadership vote, we’ve decided not to align with [NAB2] and will continue our work independently,” Young wrote. “Our decision was shaped by member concerns about the significant overlap in missions, the timing and rollout of the request, and elements of Mr. Johnson’s public record that warrant reflection and due diligence,” a reference to Johnson’s political career having been mired in controversy and further rocked by scandals during his tenure as Sacramento's mayor. Through a representative, Johnson declined to comment regarding the concerns raised by the BBC leadership.

Noting that BBC had launched a number of initiatives in the past five years, among them the Black Bookstore Coalition Bestsellers List and the Black Lit Weekend celebration of books, which is led by NAB2 board member Asamoa-Caesar of Fulton Street Books, Young said he was poised to “take the next steps toward formalizing our leadership structure to push this group further" in a way that was both "sustainable and intentional."

“We believe there’s room for multiple efforts to thrive,” Young conceded. “Groups such as the ABA’s DEI Committee, regional bookselling associations, and many others are also working hard on initiatives that support us and this ecosystem. We believe this work must always be rooted in care, community trust, shared values, and collective vision.”